Satisfaction with channel communication strategies in high vs. Low context cultures

Journal of Business-to-Business Marketing

Volumn 9, Issue 1, 2002, Pages 1-25

  Larsen, Trina ^a   Rosenbloom, Bert ^a   Smith, Brent ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

Channel communication; Cultural context; High and low context culture; Marketing channels

Indexed keywords

EID: 85009490855     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v09n01_01     Document Type: Article

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