Estimating firm-specific and relational properties in interorganizational relationships in marketing

Journal of Business-to-Business Marketing

Volumn 13, Issue 4, 2006, Pages 29-67

  Anderson, James C ^a,b,c   Zerrillo Sr , Philip C ^d   Wang, Lihua Olivia ^e  

^a NORTHWESTERN UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF TWENTE   (Netherlands)

^d EMORY UNIVERSITY   (United States)

^e SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Business marketing; Informant bias; Interorganizational relationships

Indexed keywords

EID: 33845783724     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v13n04_02     Document Type: Article

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