Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships

Journal of Business-to-Business Marketing

Volumn 10, Issue 4, 2003, Pages 1-22

  Georges, Laurent ^a,b   Eggert, Andreas ^c  

^a EDHEC BUSINESS SCHOOL   (France)

^b UNIVERSITÉ D'ANGERS   (France)

^c France   (Germany)

Author keywords

Customer value; Key account management; Pls

Indexed keywords

EID: 85016388361     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v10n04_01     Document Type: Article

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