To be or not to be [locked in]: An investigation of buyers' Commitments of dedicated investments to support new transactions

Journal of Business-to-Business Marketing

Volumn 5, Issue 3, 1999, Pages 33-63

  Stump, Rodney L ^a   Joshi, Ashwin W ^b  

^a MORGAN STATE UNIVERSITY   (United States)

^b SAINT MARY S UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19744371801     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n03_03     Document Type: Article

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