Reply to commentary on: “The pedagogy of executive education in business markets,” by Elizabeth J. Wilson

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 71-73

  Narayandas, Narakessari ^a   Rangan, V Kasturi ^a   Zaltman, Gerald ^a  

^a HARVARD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023862626     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_07     Document Type: Article

References (6)

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2. Kalwani, Manohar U. and Narakessari Narayandas (1995), “Long-Term Manufactur- er-Supplier Relationships: Do They Pay Off for Supplier Firms?” Journal of Marketing, 59 (January), 1-16.
3. Newman, R. G. (1988), “Single Source Qualification,” Journal of Purchasing and Materials Management, 24 (Summer), 10-16.
4. Trevelen, M. (1987), “Single Sourcing: A Management Tool for the Quality Supplier,” Journal of Purchasing and Materials Management, 23 (Spring), 19-24.
5. Weitz, Barton A. and Sandy D. Jap (1995), “Relationship Marketing and Distribution Channels,” Journal of the Academy of Marketing Science, 23(4): 305-320.
6. Wilson, David T., Shirish R Dant, and Sang-Lin Han (1990), “State-of-Practice in Industrial Buyer-Supplier Relationships,” Report 6-1990. University Park, PA: Institute for the Study of Business Markets.