A Reply to the Commentaries on “Business Marketing: A Twenty Year Review”

Journal of Business-to-Business Marketing

Volumn 7, Issue 4, 2000, Pages 55-67

  Reid, David A ^a   Plank, Richard E ^b  

^a UNIVERSITY OF TOLEDO   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Business marketing; Business relationships; Research task force

Indexed keywords

EID: 67650051125     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v07n04_06     Document Type: Article

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