Effect of customers' and suppliers' perceptions of the market orientation of manufacturing firms on channel relationships and financial performance

Journal of Business-to-Business Marketing

Volumn 8, Issue 2, 2001, Pages 35-63

  Langerak, Fred ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Channel relationships; Manufacturing firms; Market orientation

Indexed keywords

EID: 67650010773     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v08n02_04     Document Type: Article

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