Sensemaking about business-to-business strategies and relationships: A commentary on reid and plank's review

Journal of Business-to-Business Marketing

Volumn 7, Issue 4, 2000, Pages 45-53

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650013129     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v07n04_05     Document Type: Article

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