Master's level education in business marketing: Quo vadis?

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 75-93

  Narus, James A ^a   Anderson, James C ^b  

^a WAKE FOREST UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Business to Business Marketing Education; Master in Business Administration

Indexed keywords

EID: 84958762982     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_08     Document Type: Article

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