The Role of Formal Authority in Buyer Evaluation of Business Research Suppliers: A Scandinavian Case

Journal of Business-to-Business Marketing

Volumn 10, Issue 2, 2003, Pages 53-78

  Supphellen, Magne ^a   Grønhaug, Kjell ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Complex services; Formal authority; Research buying

Indexed keywords

EID: 84991565396     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v10n02_04     Document Type: Article

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