Two Insidious Attacks on Brand Equity

Journal of Business-to-Business Marketing

Volumn 11, Issue 4, 2004, Pages 23-41

  Blois, Keith ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Brands; Counterfeiting; Generic

Indexed keywords

EID: 67650010782     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n04_02     Document Type: Article

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