A reply to the commentaries on “business-to-business marketing textbooks: A comparative review”

Journal of Business-to-Business Marketing

Volumn 9, Issue 4, 2002, Pages 109-122

  Backhaus, Klaus ^a   Muehlfeld, Katrin ^a   Okoye, Diana ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Comparison of business to business marketing textbooks; Future developments of business marketing textbooks; New media; Taxonomy of educational objectives

Indexed keywords

EID: 85023887281     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v09n04_08     Document Type: Article

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