Commentary: Thoughts on the future of business marketing

Journal of Business-to-Business Marketing

Volumn 7, Issue 4, 2000, Pages 33-43

  Wilson, David T ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45249108436     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v07n04_04     Document Type: Note

References (7)

1. Anderson, James C. and James A. Narus, 1999, Business Marketing Management: Understanding, Creating and Delivering Value, Upper Saddle River, New Jersey: Prentice Hall.
2. Business Week, October 25, 1999, pp 106-134.
3. Business Week, January 17, 2000, pp 36-37.
4. Hammonds, Keith H. 2000, “Rick Schnall’s Glimpse of the Future Was Enough to Pull Three Companies Together-And Out of the Past,” Net Company, Winter 2000.
5. Sawhney, Mohanbir and Jeffery Davis, 2000, “How It Works,” Business 2.0, February 2000, pp 112-140.
6. Webster, Fred E. and Yorum Wind (1972), Organizational Buying Behavior, Englewood Cliffs, N.J: Prentice-Hall Inc.
7. Webster, Fred E. (1978) “Is Industrial Marketing Coming of Age” in Review of Marketing, Zaltman G. and T. Bonoma Eds. Chicago: American Marketing Association, 138-159. www.chemdex.com 12/28/99.