Towards an improved understanding of industrial buying behavior: Determinants of the number of suppliers

Journal of Business-to-Business Marketing

Volumn 8, Issue 2, 2001, Pages 5-33

  Homburg, Christian ^a   Kuester, Sabine ^b  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Economic supply model; Industrial buying behavior; Supplier portfolio

Indexed keywords

EID: 84973246477     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v08n02_03     Document Type: Article

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