Antecedents and consequences of buying center leadership: An emergent perspective

Journal of Business-to-Business Marketing

Volumn 13, Issue 1, 2006, Pages 53-85

  Tellefsen, Thomas ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Buyer behavior; Buying center; Influence; Leadership; Organizational buying; Power

Indexed keywords

EID: 33746599446     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v13n01_02     Document Type: Article

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