Predatory pricing and marketing theory: Applications in business-to-business context and beyond

Journal of Business-to-Business Marketing

Volumn 13, Issue 3, 2006, Pages 65-116

  Uslay, Can ^a   Malhotra, Naresh K ^b   Allvine, Fred C ^b  

^a CHAPMAN UNIVERSITY   (United States)

^b GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Antitrust; Industrial strategy; Predatory pricing; Price law; Pricing strategy

Indexed keywords

EID: 33747869574     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v13n03_03     Document Type: Article

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