Linking content to practice in the business marketing course: A Reply to gul butaney

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 139-143

  Hutt, Michael D ^a   Speh, Thomas W ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67650008456     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_13     Document Type: Article

References (9)

1. Butaney, Gui (1998), “Directions in Business Marketing Practices,” Journal of Business-to-Business Marketing, 5(1/2), pp. 127-137.
2. Cespedes, Frank V. (1995), Concurrent Marketing: Integrating Product, Sales, and Service (Boston: Harvard Business School Press), pp. 14-18.
3. Hutt, Michael D. and Thomas W. Speh (1998a), “Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum,” Journal of Business-to-Busi- ness Marketing, 5(1/2), pp. 103-126.
4. Hutt, Michael D. and Thomas W. Speh (1998b), Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 6th edition (Fort Worth, TX: The Dry den Press).
5. Kaplan, Robert S. and David P. Norton (1996), The Balanced Scorecard: Translating Strategy into Action (Boston: Harvard Business School Press).
6. Moncka, Robert M. and Robert J. Trent (1995), Purchasing and Sourcing Strategy: Trends and Implications (Tempe, AZ: Center for Advanced Purchasing Studies), pp. 69-71.
7. Moore, Geoffrey A., Paul Johnson, and Tom Kippola (1998), The Gorilla Game: The Investor ’s Guide to Picking Winners in High Technology (New York: HarperCol- lins).
8. Quelch, John A. and Lisa R. Klein (1996), “The Internet and International Marketing,” Sloan Management Review, 37 (Spring), pp. 60-75.
9. Spekman, Robert E., David W. Stewart, and Wesley J. Johnston (1995), “An Empirical Investigation of the Organizational Buyer’s Strategic and Tactical Roles,” Journal of Business-to-Business Marketing, 2 (4), pp. 37-63.