A history of the Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing

Volumn 21, Issue 7, 2006, Pages 408-413

  Laplaca, Peter J ^a   Johnston, Wesley J ^b  

^a Industrial Marketing Management ^*  (France)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

History; Product launch; Serials

Indexed keywords

EID: 33749543653     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610708885     Document Type: Article

References (7)

1. Cooke, E.F. (1986), “What is business and industrial marketing?”, Journal of Business & Industrial Marketing, Vol. 1 No. 1, pp. 9-17.
2. Johnston, W.J. (1994a), “Editorial”, Journal of Business & Industrial Marketing, Vol. 9 No. 1, pp. 4-5.
3. Johnston, W.J. (1994b), “Editorial”, Journal of Business & Industrial Marketing, Vol. 9 No. 3, pp. 4-5.
4. Robinson, P.J., Faris, C.W. and Wind, Y. (1967), Industrial Buying and Creative Marketing, Allyn & Bacon, Boston, MA.
5. Ross, P.C. (1986), “Can we meet the competitive challenge?”, Journal of Business & Industrial Marketing, Vol. 1 No. 1, pp. 5-8.
6. Turnbull, P. (1986), “Editorial”, Industrial Marketing & Purchasing, Vol. 1 No. 1, p. 4.
7. Williams, C. (1987), “The challenge of retail marketing at Federal Express”, Journal of Business & Industrial Marketing, Vol. 2 No. 1, pp. 25-38.