“Technology in the classroom: Teaching Business Marketing in the 21st Century”: A Reply to Carlos M. Rodriguez

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 161-164

  Vlosky, Richard P ^a   Wilson, David T ^b  

^a LOUISIANA STATE UNIVERSITY AGRICULTURAL CENTER   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84930921240     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_16     Document Type: Article

References (6)

1. Ausubel, David P. 1968. Educational Psychology: A Cognitive View, New York: Holt, Rinehart and Winston.
2. Ausubel, David P., Joseph D. Novak and Helen Hanesian. Educational Psychology: A Cognitive View, 2nd ed., New York: Holt, Rinehart and Winston.
3. Bloom, Benjamin S. 1968. “Learning for Mastery,” UCLA Evaluation Comment, 1(2), p. 1.
4. Bloom, Benjamin S. 1976. Human Characteristics and School Learning, New York: McGraw-Hill.
5. Novak, Joseph D. and D. Bob Gowin. 1984. Learning How to Learn, New York: University of Cambridge.
6. Schwab, J. 1973. “The Practical 3: Translation into Curriculum,” School Review 81(4), pp. 501-22.