An Exploratory Study of the Effect of Relationship Marketing Institutionalization and Professional and Organizational Commitment in Business-to-Business Exchanges

Journal of Business-to-Business Marketing

Volumn 12, Issue 4, 2005, Pages 1-39

  McNally, Regina C ^a   Griffin, Abbie ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Commitment; Exchange form; Institutional theory; Relationship marketing

Indexed keywords

EID: 85013379117     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v12n04_01     Document Type: Article

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