Commentary on “business-to-business marketing textbooks: A comparative review”

Journal of Business-to-Business Marketing

Volumn 9, Issue 4, 2002, Pages 65-73

  Butaney, Gul ^a  

^a BENTLEY COLLEGE   (United States)

Author keywords

Business marketing; Education; Industrial marketing

Indexed keywords

EID: 67650006104     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v09n04_04     Document Type: Article

References (9)

1. Anderson, James and James A. Narus (1999), "Business Market Management: Understanding, Creating, and Delivering Value." Upper Saddle River, NJ: Prentice-Hall.
2. Anderson, Lorin W. (1999), Rethinking Bloom's Taxonomy: Implications for Testing and Assessment, Eric No. ED435630.
3. Bloom, Benjamin S. (1956), Taxonomy of Educational Objectives, Handbook 1: Cognitive Domain, New York: Longmans.
4. Bower, G.H (1981), Theories of Learning, Englewood Cliffs: Prentice-Hall, Inc.
5. Chacon, F. (1992) "A Taxonomy of Computer Media in Distance Education," Open Learning, February.
6. Clabaugh Jr., Maurice G., Leslie L. Forbes, and Jason P. Clabaugh (1995), "Bloom's Cognitive Domain Theory: A Basis for Developing Higher Levels of Critical Thinking Skills in Restructuring a Professional Selling Course," Journal of Marketing Education, Vol. 17, No. 3.
7. Kintsch, Walter (1975), "Comprehension and Recall of Text as a Function of Content Variables," Journal of Verbal Learning and Verbal Behavior," Vol. 14.
8. Reid, David A. and Richard E. Plank (2000), "Business Marketing Comes of Age as a Comparative Review of Literature," Journal of Business-to-Business Marketing, Vol. 7, No. 2/3.
9. Santa, Carol and Joan Burstyn (1977), "Complexity as an Impediment to Learning: A Study of Changes in Selected College Textbooks," Journal of Higher Education, (September/October).