Interfirm control of plural formed marketing channels

Journal of Business-to-Business Marketing

Volumn 6, Issue 4, 2000, Pages 33-51

  Nygaard, Arne ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Contract theory; Industrial channels; Organizational economics

Indexed keywords

EID: 67650036350     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v06n04_02     Document Type: Article

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