A Method for estimating the profit impact of a discount scheme

Journal of Business-to-Business Marketing

Volumn 7, Issue 1, 2000, Pages 19-43

  Kalafatis, Stavros P ^a   Denton, Adam ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b Compaq Computer Ltd ^*  (United Kingdom)

Author keywords

Conjoint analysis; Discount method; Profits

Indexed keywords

EID: 0041756787     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v07n01_02     Document Type: Article

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