Commentary on “business-to-business marketing textbooks: A comparative review”

Journal of Business-to-Business Marketing

Volumn 9, Issue 4, 2002, Pages 85-99

  Narus, James A ^a  

^a WAKE FOREST UNIVERSITY   (United States)

Author keywords

Business marketing; Education; Industrial marketing

Indexed keywords

EID: 67650018556     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v09n04_06     Document Type: Article

References (14)

1. A Committee of College and University Examiners (1956), Taxonomy of Educational Objectives, B. Bloom, M.D. Engelhart, E.J. Furst, W.H. Hill, and D.R. Krathwohl (eds.), New York: David McKay Company, Inc. [Note: I refer to this as Bloom et al. 1956 in this commentary].
2. Anderson, J.C. and J.A. Narus (1999), Business Market Management: Understanding, Creating, and Delivering Value, Upper Saddle River, NJ: Prentice-Hall, Inc.
3. APA (1985), Standards for Educational and Psychological Testing, Washington, D.C.: American Psychological Association, Inc.
4. Backhaus, K. (1988), "Industrial Marketing: A German View," Thexis, 15(4), 2-6.
5. Day, G.S. (1994), "The Capabilities of Market-Driven Organizations," Journal of Marketing, (October), 37-52.
6. Dowling, G., G.L. Lilien, A. Rangaswamy, and R.J. Thomas (2000), Harvesting Customer Value: Understanding and Applying Customer-Value Based Segmentation, University Park, PA: Institute for the Study of Business Markets.
7. Dwyer, F.R. and J.F. Tanner, Jr. (2001), Business Marketing: Connecting Strategy, Relationships, and Learning, 2nd Edition, Boston: Irwin McGraw-Hill.
8. Industrial Marketing Practitioner (1999), Industrial Marketing Library, http://www.practitioner.com/library1.htm.
9. Kotler, P. (2000), Marketing Management, The Millennium Edition, Upper Saddle River, NJ: Prentice-Hall, Inc.
10. Marketing Education Review (1999), Business Marketing Textbooks, Case Books, Readers, Trade Books, and Simulation Games, http://cbpa.Louisville.edu/mer/business_textbooks.htm.
11. Narus, J.A. and J.C. Anderson, "Master's Level Education in Business Marketing: Quo Vadis?" Journal of Business-to-Business Marketing, 5(1/2), 75-93.
12. Plank, R.E. (1982), "Industrial Marketing Education: Practitioner's Views," Industrial Marketing Management, 11, 311-315.
13. Reid, D.A. and R.E. Plank (2000), "Business Marketing Comes of Age:AComprehensive Review of the Literature," Journal of Business-to-Business Marketing, 7(2/3), 9-185.
14. Webster, Jr., F.E. (1995), Industrial Marketing Strategy, 3rd Edition, New York: John Wiley & Sons.