메뉴 건너뛰기




Volumn 5, Issue 1-2, 1998, Pages 127-137

Commentary on: “Business marketing education: A distinctive role in the undergraduate curriculum,” by Michael D. Hutt and Thomas W. Speh

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85023842218     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_12     Document Type: Article
Times cited : (3)

References (16)
  • 1
    • 84867796342 scopus 로고
    • Strategic Alliance Partner Selection: When Organizational Cultures Clash
    • Summer
    • Barnes, John W. and Edwin R. Stafford (1993). Strategic Alliance Partner Selection: When Organizational Cultures Clash. American Marketing Association (Summer), 424-432.
    • (1993) American Marketing Association , pp. 424-432
    • Barnes, J.W.1    Stafford, E.R.2
  • 3
    • 0004066852 scopus 로고    scopus 로고
    • New York: John Wiley & Sons, Inc.
    • Berman, Barry (1996). Marketing Channels. New York: John Wiley & Sons, Inc.
    • (1996) Marketing Channels.
    • Berman, B.1
  • 4
    • 16144367318 scopus 로고    scopus 로고
    • Marketing’s Role in Cross-Functional Information Management
    • Bondra, James C. and Tim R.V. Davis (1996). Marketing’s Role in Cross-Functional Information Management. Industrial Marketing Management Systems, 25, 181-195.
    • (1996) Industrial Marketing Management Systems , vol.25 , pp. 181-195
    • Bondra, J.C.1    Davis, T.R.V.2
  • 5
    • 0002662901 scopus 로고    scopus 로고
    • The Strategic Benefits of Logistics Alliances
    • July-August
    • Bowersoy, Donald J. (1996). The Strategic Benefits of Logistics Alliances. Harvard Business Review (July-August): 36-45.
    • (1996) Harvard Business Review , pp. 36-45
    • Bowersoy, D.J.1
  • 6
    • 85023889913 scopus 로고
    • Examining the Role of Innovation Attributes in Positive Opinion Leadership
    • Butaney, Gui T., Donald Chand and Renuka Chand (1994). Examining the Role of Innovation Attributes in Positive Opinion Leadership. Journal of Management Systems (6), 87-103.
    • (1994) Journal of Management Systems , vol.6 , pp. 87-103
    • Butaney, G.T.1    Chand, D.2    Chand, R.3
  • 8
    • 0031609537 scopus 로고    scopus 로고
    • Jr., Teresa B. Flaherty and Ken Benassi
    • Honeycutt, Earl D., Jr., Teresa B. Flaherty and Ken Benassi (1998). Industrial Marketing Management, 27, 63-72.
    • (1998) Industrial Marketing Management , vol.27 , pp. 63-72
    • Honeycutt, E.1
  • 9
    • 36549077918 scopus 로고    scopus 로고
    • Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum
    • Hutt, Michael D. and Thomas W. Speh (1998). Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum. Journal of Business-to-Busi- ness Marketing: 5(1/2), pp. 103-126.
    • (1998) Journal of Business-To-Busi- Ness Marketing , vol.5 , Issue.1-2 , pp. 103-126
    • Hutt, M.D.1    Speh, T.W.2
  • 11
    • 0026887140 scopus 로고
    • Industry’s Response to Green Consumerism
    • July-August
    • Ottaman, Jacquelyn A. (1992). Industry’s Response to Green Consumerism. Journal of Business Strategy (July-August), 3-7.
    • (1992) Journal of Business Strategy , pp. 3-7
    • Ottaman, J.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.