A look to the future of JAMS: Three years out, thirty years out ...

Journal of the Academy of Marketing Science

Volumn 31, Issue 3, 2003, Pages 225-228

  Zinkhan, George M ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037998719     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070303031003001     Document Type: Editorial

References (3)

1. Berkman, Harold W. 1992. "Twenty Years of the Journal." Journal of the Academy of Marketing Science 20 (Fall): 299-300.
2. Watson, Richard T., Pierre Berthen, Leyland F. Pitt, and George M. Zinkhan. 2000. Electronic Commerce: The Strategic Perspective. Fort Worth, TX: Dryden.
3. Zinkhan, George M. and Thomas Leigh. 2000. "Assessing the Quality Ranking of the Journal of Advertising." Journal of Advertising, 28 (Summer): 51-70.