Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing

Journal of Business-to-Business Marketing

Volumn 11, Issue 1-2, 2004, Pages 35-59

  Iyer, Gopalkrishnan R ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

B2B exchanges; Business to business strategy; Industry consortia; Net marketplaces; Virtual private networks

Indexed keywords

EID: 85001664859     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n01_04     Document Type: Article

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