Development of a Relationship Selling Mindset: Organizational Influencers

Journal of Business-to-Business Marketing

Volumn 10, Issue 1, 2002, Pages 1-30

  Dubinsky, Alan J ^a   Chonko, Lawrence B ^b   Roberts, James A ^b   Jones, Eli P ^c  

^a PURDUE UNIVERSITY   (United States)

^b BAYLOR UNIVERSITY   (United States)

^c UNIVERSITY OF HOUSTON   (United States)

Author keywords

Organizational culture and climate; Relationship selling; Sales organization change

Indexed keywords

EID: 1842616329     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v10n01_01     Document Type: Article

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