Internet integration in business marketing tactics

Industrial Marketing Management

Volumn 32, Issue 1, 2003, Pages 3-13

  Lichtenthal, J David ^a   Eliaz, Shay ^a,b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b Ministry of Defense   (United States)

Author keywords

Business marketing; Electronic commerce; Industrial marketing; Internet integration

Indexed keywords

EID: 0037242704     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00198-5     Document Type: Article

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