An Exploratory Investigation into the Question of Direct Selling via the Internet in Industrial Equipment Markets

Journal of Business-to-Business Marketing

Volumn 12, Issue 2, 2005, Pages 39-72

  Taylor, Steven A ^a   Goodwin, Stephen ^a   Celuch, Kevin ^b  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN INDIANA   (United States)

Author keywords

Direct selling; Disintermediation; Information overload; Technology readiness

Indexed keywords

EID: 84946130488     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v12n02_02     Document Type: Article

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