Examining the role of brand equity in business markets: A Model, research propositions, and managerial implications

Journal of Business-to-Business Marketing

Volumn 5, Issue 3, 1999, Pages 65-89

  Kim, John ^a   Reid, David A ^b   Plank, Richard E ^c   Dahlstrom, Robert ^d  

^a OAKLAND UNIVERSITY   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

^c WESTERN MICHIGAN UNIVERSITY   (United States)

^d UNIVERSITY OF KENTUCKY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34748853486     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n03_04     Document Type: Article

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