Commentary on: “Technology in the Classroom: Teaching Business Marketing in the 21st Century,” by Richard P. Vlosky and David T. Wilson

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 157-160

  Rodriguez, Carlos M ^a  

^a JOHNS HOPKINS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84930923187     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_15     Document Type: Article

References (8)

1. Barron, Ann E. and Gary W. Orwig (1995), Teaching with New Technology in New Technologies for Education, 2nd. Edition, Colorado, pp. 1-10.
2. Clark, R.E. (1989), “Current Progress and Future Directions for Research in Instructional Technology,” Educational Technology Research and Development, 37(1), pp. 57-66.
3. Frontezak, Nancy T. (1990), “The Role of Learning Styles in Marketing Education.” in 1990 Western Marketing Educator’s Association Conference Proceedings, edited by Jeffrey T. Doutt and Gary F McKinnon, Provo, UT: Brigham Young University Press, pp. 57-62.
4. Levenburg, Nancy M. and Howard T. Major (1998), “Distance Education: Good for What?,” Marketing Educator, Winter, p. 4-5.
5. Rockman, S. (1992), “Learning from Technologies: A Perspective on the Research Literature.” U.S. Office of Technology Assessment, ERIC Document Reproduction Service, No. ED361499.
6. Ronchetto, John R., Tom A. Buckles, Robert M. Barath, and James Perry (1992), “Multimedia Delivery Systems: A Bridge Between Teaching Methods and Learning Styles,” Journal of Marketing Education, Spring, 1992, pp. 12-21.
7. Rumelhart, D.E. and D.A. Norman (1981), “Analogical Processes in Learning.” in Cognitive Skills and Their Acquisition, edited by J.R. Anderson, Hillsdale, NJ: Lawrence Erlbaum.
8. Wynd, William R. and Carl S. Bozman, “Student Learning Style: A Segmentation Strategy for Higher Education,” Journal of Education for Business, March/April, 1996, pp. 232-235.