Does trust determine satisfaction in marketing channel relationships? the moderating role of exchange partner's price competitiveness

Journal of Business-to-Business Marketing

Volumn 6, Issue 1, 1999, Pages 1-18

  Grewal, Rajdeep ^a   Comer, James M ^b   Mehta, Raj ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Channel relationships; Satisfaction; Trust

Indexed keywords

EID: 85006584623     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v06n01_01     Document Type: Article

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