What counts as sales revenue in B-to-B transactions? The regulatory and marketing management issues

Journal of Business-to-Business Marketing

Volumn 13, Issue 3, 2006, Pages 1-38

  Butaney, Gul ^a   Gupta, Ashok K ^b   Hoshower, Leon ^b  

^a BENTLEY COLLEGE   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

Marketing strategy and firm image; Personal selling; Product returns; Sales revenue recognition; Salesforce management

Indexed keywords

EID: 33747857627     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v13n03_01     Document Type: Article

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