Extending the marriage metaphor as a way to view marketing relationships

Journal of Business-to-Business Marketing

Volumn 9, Issue 1, 2002, Pages 49-75

  Stoltman, Jeffrey J ^a   Morgan, Fred W ^b  

^a WAYNE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Business marketing; Marriage as metaphor; Relationship marketing

Indexed keywords

EID: 85015405121     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v09n01_05     Document Type: Article

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