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Volumn 38, Issue 3, 1997, Pages 199-209

Advances in industrial marketing theory and research from the journal of business and industrial marketing

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0031091897     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00129-4     Document Type: Article
Times cited : (21)

References (29)
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    • The influence of green policies on a dual marketing center: An ecological marketing approach
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    • Apaiwongse, T.S.1
  • 3
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    • Defense conversion - The economic conversion of the world economies: The American example
    • Clark, Woodrow W., Jr.: Defense Conversion - The Economic Conversion of the World Economies: The American Example. Journal of Business and Industrial Marketing 9 (4)(1994): 54-68.
    • (1994) Journal of Business and Industrial Marketing , vol.9 , Issue.4 , pp. 54-68
    • Clark W.W., Jr.1
  • 7
    • 0010874471 scopus 로고
    • Building a European presence through acquisitions and brand management
    • Fall
    • Fettig, Jeff: Building a European Presence through Acquisitions and Brand Management. Journal of Business and Industrial Marketing 7 (Fall 1992): 17-22.
    • (1992) Journal of Business and Industrial Marketing , vol.7 , pp. 17-22
    • Fettig, J.1
  • 8
    • 0010923544 scopus 로고
    • Marketing to the family firm: A new consideration for business-to-business marketers
    • File, Karen Maru, Mack, Judith L., and Prince, Russ Alan: Marketing to the Family Firm: A New Consideration for Business-to-Business Marketers. Journal of Business and Industrial Marketing 9 (3)(1994): 64-72.
    • (1994) Journal of Business and Industrial Marketing , vol.9 , Issue.3 , pp. 64-72
    • File, K.M.1    Mack, J.L.2    Prince, R.A.3
  • 10
    • 0010875780 scopus 로고
    • Strategies for successful penetration of the Japanese market or how to beat Japan at its own game
    • Winter
    • Goodnow, James D., and Kosenko, Rustan: Strategies for Successful Penetration of the Japanese Market or How to Beat Japan at Its Own Game. Journal of Business and Industrial Marketing 7 (Winter 1992): 41-50.
    • (1992) Journal of Business and Industrial Marketing , vol.7 , pp. 41-50
    • Goodnow, J.D.1    Kosenko, R.2
  • 14
    • 0010874978 scopus 로고
    • Potential malpractice lawsuits: New impetus for the marketing profession to adopt research standards?
    • Jarvis, Susan S.: Potential Malpractice Lawsuits: New Impetus for the Marketing Profession to Adopt Research Standards? Journal of Business and Industrial Marketing 8 (3)(1993): 13-16.
    • (1993) Journal of Business and Industrial Marketing , vol.8 , Issue.3 , pp. 13-16
    • Jarvis, S.S.1
  • 16
  • 20
    • 0002775599 scopus 로고
    • Some companies cut pollution by altering production methods
    • December 24
    • Naj, Amal Kumar: Some Companies Cut Pollution by Altering Production Methods. Wall Street Journal (December 24, 1990): 1.
    • (1990) Wall Street Journal , pp. 1
    • Naj, A.K.1
  • 21
    • 0010875781 scopus 로고
    • "Intel inside": Branding a component in a business market
    • Norris, Donald G.: "Intel Inside": Branding a Component in a Business Market. Journal of Business and Industrial Marketing 8 (1)(1993): 14-24.
    • (1993) Journal of Business and Industrial Marketing , vol.8 , Issue.1 , pp. 14-24
    • Norris, D.G.1
  • 22
    • 0002649292 scopus 로고
    • International technology adoption: Behavior structure, demand certainty and culture
    • Phillips, Lisa A., Calantone, Roger, and Lee, Ming-Tung: International Technology Adoption: Behavior Structure, Demand Certainty and Culture. Journal of Business and Industrial Marketing 9 (2)(1994): 16-28.
    • (1994) Journal of Business and Industrial Marketing , vol.9 , Issue.2 , pp. 16-28
    • Phillips, L.A.1    Calantone, R.2    Lee, M.-T.3
  • 23
    • 0010877980 scopus 로고
    • Benefits of domestic vertical and horizontal strategic alliances to compete with international cartels and the Japanese Keiretsu
    • Ricks, James E.: Benefits of Domestic Vertical and Horizontal Strategic Alliances to Compete with International Cartels and the Japanese Keiretsu. Journal of Business and Industrial Marketing 8 (4)(1993): 52-57.
    • (1993) Journal of Business and Industrial Marketing , vol.8 , Issue.4 , pp. 52-57
    • Ricks, J.E.1
  • 24
    • 0010807736 scopus 로고
    • The Americans with disabilities act 1990: Guidelines for industrial sales managers
    • Swift, Cathy Owens, Wayland, Jane P., and Wayland, Robert: The Americans with Disabilities Act 1990: Guidelines for Industrial Sales Managers. Journal of Business and Industrial Marketing 9 (3)(1994): 30-37.
    • (1994) Journal of Business and Industrial Marketing , vol.9 , Issue.3 , pp. 30-37
    • Swift, C.O.1    Wayland, J.P.2    Wayland, R.3
  • 25
    • 0010801930 scopus 로고
    • How salespeople err with purchasers: Overstepping ethical bounds
    • Summer
    • Trawick, Fredrick I., and Swan, John E.: How Salespeople Err with Purchasers: Overstepping Ethical Bounds. Journal of Business and Industrial Marketing 3 (Summer 1988): 5-12.
    • (1988) Journal of Business and Industrial Marketing , vol.3 , pp. 5-12
    • Trawick, F.I.1    Swan, J.E.2
  • 27
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    • Sharpening the corporate image for a service company
    • Spring
    • Vos, Thomas J.: Sharpening the Corporate Image for a Service Company. Journal of Business and Industrial Marketing 2 (Spring 1987): 69-76.
    • (1987) Journal of Business and Industrial Marketing , vol.2 , pp. 69-76
    • Vos, T.J.1
  • 29
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    • The challenges of retail marketing at federal express
    • Winter
    • Williams, Carl: The Challenges of Retail Marketing at Federal Express. Journal of Business and Industrial Marketing 2 (Winter 1987): 25-38.
    • (1987) Journal of Business and Industrial Marketing , vol.2 , pp. 25-38
    • Williams, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.