An empirical model of professional buyers' search effort

Journal of Business-to-Business Marketing

Volumn 8, Issue 4, 2001, Pages 55-84

  Bunn, Michele D ^a   Hoffman, Nicole P ^a   Butaney, Gul T ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b BENTLEY COLLEGE   (United States)

Author keywords

Organizational buying; Professional buyers' decision uncertainty; Search for information

Indexed keywords

EID: 33847657675     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v08n04_04     Document Type: Article

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