Understanding hybrid channel conflict: A conceptual model and propositions for research

Journal of Business-to-Business Marketing

Volumn 4, Issue 1, 1997, Pages 39-78

  Webb, Kevin L ^a   Didow, Nicholas M ^b  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986045300     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v04n01_02     Document Type: Article

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