Is Vertical Co-Ordination an Effective Response to Economic and Technological Ties in Industrial Purchasing Relationships?

Journal of Business-to-Business Marketing

Volumn 7, Issue 4, 2000, Pages 69-92

  Buvik, Arnt ^a  

^a Marketing and Purchasing Management   (Norway)

Author keywords

Interfirm governance; Relationship purchasing; Vertical coordination

Indexed keywords

EID: 77955939123     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v07n04_07     Document Type: Article

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