Business-to-Business Antecedents to Retail Co-Branding

Journal of Business-to-Business Marketing

Volumn 11, Issue 3, 2004, Pages 1-22

  Dahlstrom, Robert ^a   Dato on, Mary Conway ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b XAVIER UNIVERSITY   (United States)

Author keywords

Business to business marketing; Interfirm alliances; Retailing

Indexed keywords

EID: 84992982567     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n03_01     Document Type: Article

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