Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions

Journal of Business-to-Business Marketing

Volumn 11, Issue 1-2, 2004, Pages 9-34

  Boyd, D Eric ^a   Spekman, Robert E ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

B2B; Internet; Relationship marketing; Value creation

Indexed keywords

EID: 85012093569     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n01_03     Document Type: Article

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