The pedagogy of executive education in business markets

Journal of Business-to-Business Marketing

Volumn 5, Issue 1-2, 1998, Pages 41-63

  Narayandas, Narakessari ^a   Rangan, V Kasturi ^a   Zaltman, Gerald ^a  

^a HARVARD UNIVERSITY   (United States)

Author keywords

Business to Business Marketing Education; Executive Education

Indexed keywords

EID: 33745817933     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n01_05     Document Type: Article

References (26)

1. Bardach, Kenneth C. (1993), “Patterns and Trends in Executive Education/’ Selections, 14 (1), 18-25.
2. Boyatzis, Richard E., Scott S. Cowen, and David A. Kolb (1995), “A Learning Perspective on Executive Education,” Selections, 11 (3), 47-55.
3. Cooper, Robert G. (1993), Winning at New Products: Accelerating the Process from Idea to Launch, second edition, Addison Wesley, Reading, MA.
4. Corey, E. Raymond (1978), Procurement Management: Strategy, Organization, and Decision Making, CBI Publishing, Boston, MA.
5. Dhebar, Anirudh (1995), Rethinking Executive Education, Training and Development, Vol. 49 (7), July, 55-57.
6. Fulmer, Robert M. (1997), “The Evolving Paradigm of Leadership Development,” Organizational Dynamics, 25 (4), 59-72.
7. Fulmer, Robert M. and Albert A. Vicere (1996), “Executive Development: An Analysis of Competitive Forces,” Planning Review, 234 (1), 31-36.
8. Gale, Bradley T. (1994), Managing Customer Value, The Free Press, New York, NY.
9. Greco, JoAnn (1997), “Corporate Home Schooling,” Journal of Business Strategy, 18 (3), 48-52.
10. Kanter, Rosabeth Moss (1983), The Change Masters, Simon & Schuster, New York.
11. Kotter, John P. (1996), Leading Change, Harvard Business School Press, Boston.
12. Lorange, Peter (1994), “Back to School, Executive Education in the U.S.,” Chief Executive, 92 (March), 36-39.
13. Meister, Jeanne C., “Training Workers in the Three C’s,” Nations Business, 82 (9), 51-53.
14. Narayandas, Das and Steve Petersen (1997), “Managing Customers for Profits,” Harvard Business Review, #87513, Harvard Business School, Boston, MA.
15. Noel, James L. and Ram Charan (1992), “GE Brings Global Thinking to Light,” Training and Development, 46 (July), 28-33.
16. Nohria, Nitin and James D. Berkley (1994), “An Action Perspective: The Crux of the New Management,” California Management Review, 36(4): 70-92.
17. Rangan, V. Kasturi (1995), “Choreographing a Case Class,” Case #9-595-074, Harvard Business School, Boston, MA.
18. Rasmusson, Erika (1997), “Should Managers Go Back to School,” Sales and Marketing Management, 149 (5), 40-41.
19. Ready, Douglas A., Albert A. Vicere, and Alan F. White (1993), “Executive Education: Can Universities Deliver?,” Human Resources Planning, 16 (4), 1-11.
20. Slywotzky, Adrian J. (1996), Value Migration, Harvard Business School Press, Boston, MA.
21. Vicere, Albert A. (1996), “Executive Education: The Leading Edge,” Organizational Dynamics, 25 (2), 67-81.
22. Vicere, Albert A., Maria W. Taylor, and Virginia T. Freeman (1994), “Executive Development in Major Corporations: A Ten Year Study,” Journal of Management Development, 13 (1), 4-22.
23. Webster, Frederick E. (1984), Industrial Marketing Strategy, second edition, John Wiley and Sons, New York, NY.
24. Webster, Frederick E. and Yoram Wind (1972), Organization Buying Behavior, Prentice- Hall, Englewood Cliffs, NJ.
25. White, Roderick, Barbara Pierce, and James C. Rush (1994), “Educating for Change,” Business Quarterly, 59 (2), 53-61.
26. Zaltman, Gerald (August, 1997), “Rethinking Marketing Research: Putting People Back In,” Journal of Marketing Research.