Avoiding Over-Reliance on a Single Large Customer: The Impact of Technical Capability, Product Development and Alternative Key Customers

Journal of Business-to-Business Marketing

Volumn 5, Issue 4, 1999, Pages 5-37

  LaBahn, Douglas W ^a  

^a State University Fullerton   (United States)

Author keywords

Buyer power; Oem; Suppliers

Indexed keywords

EID: 19744375010     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v05n04_02     Document Type: Article

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