Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link: Findings in a Business-to-Business Context

Journal of Business-to-Business Marketing

Volumn 10, Issue 3, 2003, Pages 35-62

  Homburg, Christian ^a   Giering, Annette ^a   Menon, Ajay ^b  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Customer loyalty; International marketing; Relationship marketing

Indexed keywords

EID: 33646179787     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v10n03_02     Document Type: Article

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