The Journal of Marketing Research: Its initiation, growth, and knowledge dissemination

Journal of Marketing Research

Volumn 40, Issue 1, 2003, Pages 1-9

  Green, Paul E ^a   Johnson, Richard M ^b   Neal, William D ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037292259     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.1.1.19125     Document Type: Article

References (10)

1. Alderson, Wroe (1957), Marketing Behavior and Executive Action. Boston: McGraw-Hill/Irwin.
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3. _ and Stanley J. Shapiro, eds. (1963), Marketing and the Computer. Upper Saddle River, NJ: Prentice Hall.
4. Bass, Frank M. et al. (1961), Mathematical Models and Methods in Marketing. Boston: McGraw-Hill/Irwin.
5. Ferber, Robert A. (1949), Statistical Techniques in Marketing Research. Boston: McGraw-Hill.
6. Frank, Ronald E., Alfred A. Kuehn, and William F. Massy (1962), Quantitative Techniques in Marketing Analysis. Boston: McGraw-Hill/Irwin.
7. Kamakura, Wagner A. (2001), "From the Editor," Journal of Marketing Research, 38 (February), 1-2.
8. Langhoff, Peter, ed. (1965), Models, Measurement, and Marketing. Upper Saddle River, NJ: Prentice Hall.
9. Myers, John, William F. Massy, and Stephen Greyser (1980), Marketing Research and Knowledge Development. Englewood Cliffs, NJ: Prentice Hall.
10. Sheth, Jagdish N., ed. (1977), Multivariate Methods for Market and Survey Research. Chicago: American Marketing Association.