Commentary on “business-to-business marketing textbooks: A comparative review”

Journal of Business-to-Business Marketing

Volumn 9, Issue 4, 2002, Pages 101-108

  Plank, Richard E ^a  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Business marketing; Education; Industrial marketing

Indexed keywords

EID: 67650018551     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v09n04_07     Document Type: Article

References (12)

1. Anderson, Shirley (2000), The Globally Competitive Firm: Functional Integration, Value Chain Logistics, Global Marketing, and Business College Strategic Support, Competitiveness Review, Vol. 10, No. 2, 33-45.
2. Bloom, Benjamin S. (ed) (1956), Taxonomy of Education Objectives: The Classification of Educational Goals, New York: D. McKay Co.
3. Cooper, Marjorie J., and Loe, Terry W. (2000), Using the Theory of Constraints Thinking Process to Improve Problem-Solving Skills in Marketing, Journal of Marketing Education, Vol. 22, No. 5, 137-146.
4. Fern Edward F and Brown, James R (1984), The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification, Journal of Marketing, Vol. 48 No. 2, 68-77.
5. Fritsch, Ralph B. (1997-98), Activity Based Costing and the Theory of Constraints: Using Time Horizons To Resolve two Alternative Concepts of Product Cost, Journal of Applied Business Research, Vol. 14, Winter, 83-90.
6. Goldratt, Eliyahu M., and Cox, Jeff (1992), The Goal: A Process of Ongoing Improvement, New York: North River Press Publishing Corporation.
7. Kee, Robert (1995), Integrating Activity-Based Costing with the Theory of Constraints to Enhance Production-Related Decision Making, Accounting Horizons, Vol. 9, December, 48-61.
8. Lichtenthal, David J., and Butaney, Gul (1991), Undergraduate Industrial Marketing: Content and Methods, Industrial Marketing Management, Vol. 20, No. 3, 231-240.
9. Plank, Richard E., Minton, Ann P. and Blackshear, Thomas (1997), Standardizing the Sales Process: Applying TQM to the Selling Process, American Business Review, Vol. 10 No. 2, 52-58.
10. Reid, David A., and Plank, Richard E.(2000), Business Marketing: A Twenty-Year Review, Journal of Business-to-Business Marketing, Vol. 7, No. 2-3, 9-185
11. Ruhl, John M (1997), Managing Constraints, The CPA Journal, Vol. 67 No. 1, 60-63.
12. Steyn, Herman (2001), An Investigation into the Fundamentals of Critical Chain Project Scheduling, International Journal of Project Management, Vol. 19, No. 6, 363-69.