Getting the Piper to Play a Better Tune: Understanding and Resolving Advertiser-Agency Conflicts

Journal of Business-to-Business Marketing

Volumn 6, Issue 1, 1999, Pages 19-58

  Devinney, Timothy M ^a   Dowling, Grahame R ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Business service relationships; Client agency relationships; Contractual arrangements

Indexed keywords

EID: 84987717629     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v06n01_02     Document Type: Article

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