Effects of Extrinsic Attributes on Perceived Quality, Customer Value, and Behavioral Intentions in B2B Settings: A Comparison Across Goods and Service Industries

Journal of Business-to-Business Marketing

Volumn 11, Issue 4, 2004, Pages 43-74

  Kumar, Anand ^a   Grisaffe, Douglas B ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b Walker Information   (United States)

Author keywords

Business marketing; Customer value; Perceived value; Value creation

Indexed keywords

EID: 34547806901     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v11n04_03     Document Type: Article

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