In pursuit of an ideal: The editorial and literary history of the journal of marketing

Journal of Marketing

Volumn 60, Issue 1, 1996, Pages 1-13

  Kerin, Roger A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030555704     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1177/002224299606000101     Document Type: Review

References (233)

1. Aaker, David A. (1970), "Using Buyer Behavior Models to Improve Marketing Decisions," Journal of Marketing, 34 (July), 52-57.
2. Abell, Derek F. (1978), "Strategic Windows," Journal of Marketing, 42 (July), 21-28.
3. Achrol, Ravi Singh, Torger Reve, and Louis W. Stern (1983), "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis," Journal of Marketing, 47 (Fall), 55-67.
4. Agnew, Hugh E. (1941), "The History of the American Marketing Association," Journal of Marketing, 5 (April), 374-79.
5. Alderson, Wroe (1937), "A Marketing View of Competition," Journal of Marketing, 1 (January), 189-99.
6. _ (1948), "A Formula for Measuring Productivity in Distribution," Journal of Marketing, 12 (April), 442-48.
7. _ (1951), "Progress in the Theory of Marketing," in Changing Perspectives in Marketing, Hugh G. Wales, ed. Urbana, IL: University of Indiana Press, 79-83.
8. _ (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.
9. _ (1965), Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin.
10. _ and Reavis Cox (1948), "Towards a Theory of Marketing," Journal of Marketing 13 (October), 137-52.
11. AMA Committee on Distribution Costs and Efficiency (1957), "The Values and Uses of Distribution Cost Analysis," Journal of Marketing, 21 (April), 395-400.
12. Anderson, James C. and James A. Narus (1990), "A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, 54 (January), 42-58.
13. Anderson, Paul F. (1979), "Distribution Cost Analysis Methodologies, 1908-1941," The Accounting Historian's Journal, 6 (Fall), 39-51.
14. _ (1982), "Marketing, Strategic Planning, and the Theory of the Firm," Journal of Marketing, 46 (Spring), 15-26.
15. _ (1983), "Marketing, Scientific Progress, and Scientific Method," Journal of Marketing, 47 (Fall), 18-31.
16. Anshen, Melvin (1956), "Management Science in Marketing: Status and Prospects," Management Science, 2 (April), 222-31.
17. Applebaum, William (1947), "The Journal of Marketing: The First Ten Years," Journal of Marketing, 11 (April), 355-63.
18. _ (1952), "The Journal of Marketing: Postwar," Journal of Marketing, 16 (January), 294-300.
19. Arndt, Johan (1979), "Toward a Concept of Domesticated Markets," Journal of Marketing, 43 (Fall), 69-75.
20. _ (1983), "The Political Economy Paradigm: Foundation for Theory Building in Marketing," Journal of Marketing, 47 (Fall), 44-54.
21. _ (1985), "On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving," Journal of Marketing, 49 (Summer), 11-23.
22. Assael, Henry and A. Marvin Roscoe, Jr. (1976), "Approaches to Market Segmentation Analysis," Journal of Marketing, 40 (October), 67-76.
23. Bagozzi, Richard P. (1974), "Marketing as an Organized Behavioral System of Exchange," Journal of Marketing, 38 (October), 77-81.
24. _ (1975), "Marketing as Exchange," Journal of Marketing, 39 (October), 32-39.
25. _ (1984), "A Prospectus for Theory Construction in Marketing," Journal of Marketing, 48 (Winter), 11-29.
26. Banks, Seymour (1950), "The Relationship Between Preference and Purchase of Brands," Journal of Marketing, 15 (October), 145-58.
27. Barclay, William C. (1963), "A Probability Model for Early Prediction of New Product Market Success," Journal of Marketing, 27 (January), 63-67.
28. Bartels, Robert (1944), "Marketing Principles," Journal of Marketing, 9 (October), 151-57.
29. _ (1951), "Can Marketing be a Science?" Journal of Marketing, 15 (January), 319-28.
30. _ (1962), The Development of Marketing Thought. Homewood, IL: Richard D. Irwin.
31. _ (1974), "The Identity Crisis in Marketing," Journal of Marketing, 38 (October), 73-76.
32. _ (1976), The History of Marketing Thought, 2d ed. Columbus, OH: GRID.
33. Bass, Frank M. et al. (1961), Mathematical Models and Methods in Marketing. Homewood, IL: Richard D. Irwin.
34. Bharadwaj, Sundar G., P. Rajan Varadarajan, and John Fahy (1993), "Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions," Journal of Marketing, 57 (October), 83-99.
35. Bitner, Mary Jo (1992), "Servicescapes: The Impact of Physical Surroundings on Customers and Employees," Journal of Marketing, 56 (April), 57-71.
36. Blattberg, Robert C., Thomas Buesing, and Subrata Sen (1980), "Segmentation Strategies for New Brands," Journal of Marketing, 44 (Fall), 59-67.
37. Bloch, Peter H. (1995), "Seeking the Ideal Form: Product Design and Consumer Response," Journal of Marketing, 59 (July), 16-29.
38. Bloom, Paul N. (1987), Knowledge Development in Marketing: The MSI Experience. Lexington, MA: Lexington Books.
39. Borden, Neil H. (1942a), The Economic Effects of Advertising. Homewood, IL: Richard D. Irwin.
40. _ (1942b), "Findings of the Harvard Study on the Economic Effects of Advertising," Journal of Marketing, 6 (April), 89-99.
41. _ (1964), "The Concept of the Marketing Mix," Journal of Advertising Research, 5 (June), 2-7.
42. Brown, Lyndon O. (1948), "Toward a Profession of Marketing," Journal of Marketing, 31 (July), 27-31.
43. Brown, William F. (1950), "The Determination of Factors Influencing Brand Choice," Journal of Marketing, 14 (April), 699-707.
44. Browne, William G. and Boris W. Becker (1979), "Perceived Quality of Marketing Journals," Journal of Marketing Education, 1 (November), 53-57.
45. _ and _ (1991), "A Longitudinal Study of Marketing Journal Familiarity and Quality," in AMA Educators' Proceedings, Mary C. Gilly, et al., eds Chicago: American Marketing Association, 702-10.
46. Buzzell, Robert D. (1963), "Is Marketing a Science?" Harvard Business Review, 41 (January/February), 32-34ff.
47. _ (1970), "What's Ahead for Marketing Managers?" Journal of Marketing, 34 (January), 3-6.
48. _ (1981), "Are There 'Natural' Market Structures?" Journal of Marketing, 45 (Winter), 42-51.
49. _ and Charles C. Slater (1962), "Decision Theory and Marketing Management," Journal of Marketing, 26 (July), 7-16.
50. Canoyer, Helen A. (1942), "National Brand Advertising and Monopolistic Competition," Journal of Marketing, 7 (October), 152-56.
51. Capon, Noel and Rashi Glazer (1987), "Marketing and Technology: A Strategic Coalignment," Journal of Marketing, 51 (July), 1-14.
52. Chakravarti, Dipanker, Andrew Mitchell, and Richard Staelin (1981), "Judgment Based Marketing Decision Models: Problems and Possible Solutions," Journal of Marketing, 45 (Fall), 13-23.
53. Chamberlain, Edward H. (1933), The Theory of Monopolistic Competition: A Re-Orientation of the Theory of Value. Cambridge, MA: Harvard University Press.
54. Charnes, A., W. W. Cooper, D. B. Learner, and F. Y. Phillips (1985), "Management Science and Marketing Management," Journal of Marketing, 49 (Spring), 93-105.
55. Choffray, Jean-Marie and Gary Lilien (1978), "Assessing Response to Industrial Marketing Strategy," Journal of Marketing, 42 (April), 20-31.
56. Coffin, Thomas E. (1963), "A Pioneering Experiment in Assessing Advertising Effectiveness," Journal of Marketing, 27 (July), 1-10.
57. Converse, Paul D. (1945), "The Development of the Science of Marketing - An Exploratory Survey," Journal of Marketing, 10 (July), 14-23.
58. _ (1949), "New Laws of Retail Gravitation," Journal of Marketing, 14 (October), 379-84.
59. Cooper, Robin and Robert S. Kaplan (1988), "Measure Costs Right: Make the Right Decisions," Harvard Business Review, 66 (September/October), 106-12.
60. _ and _ (1991), "Profit Priorities from Activity-Based Costing," Harvard Business Review, 69 (May/June), 130-37.
61. Cooper, R. G. (1979), "The Dimensions of Industrial New Product Success and Failure," Journal of Marketing, 43 (Summer), 93-103.
62. Corstjens, Marcel and Peter Doyle (1985), "The Application of Geometric Programming to Marketing Problems," Journal of Marketing, 49 (Winter), 137-44.
63. Cote, Joseph A., Siew Meng Leong, and Jane Cote (1992), "Assessing the Influence of Marketing Research on the Social Science Literature," Marketing Letters, 3 (July), 251-58.
64. Coutant, Frank R. (1938), "President's Annual Report," Journal of Marketing, 2 (April), 269-71.
65. Cox, Reavis (1948), "The Meaning and Measurement of Productivity in Distribution," Journal of Marketing, 12 (April), 433-41.
66. Crosby, Lawrence A., Kenneth R. Evans, and Deborah Cowles (1990), "Relationship Quality in Services Selling: An Interpersonal Influence Perspective," Journal of Marketing, 54 (July), 68-81.
67. Cundiff, Edward W. (1974), "From the Editor," Journal of Marketing, 38 (July), 1.
68. Davidson, William R. (1964), "Introducing the Journal of Marketing Research," Journal of Marketing Research, 1 (February), 9-10.
69. Day, George S. (1977), "Diagnosing the Product Portfolio," Journal of Marketing, 41 (April), 29-38.
70. _ (1984), Strategic Market Planning: The Pursuit of Competitive Advantage. St. Paul, MN: West Publishing Co.
71. _ and David B. Montgomery (1983), "Diagnosing the Experience Curve," Journal of Marketing, 47 (Spring), 44-58.
72. _, Allan D. Shocker, and Rajendra K. Srivastava (1979), "Identifying Competitive Product Markets: A Review of Customer Oriented Approaches," Journal of Marketing, 43 (Fall), 8-19.
73. _ and Robin Wensley (1983), "Marketing Theory with a Strategic Orientation," Journal of Marketing, 47 (Fall), 79-89.
74. _ and _ (1988), "Assessing Advantage: A Framework for Diagnosing Competitive Superiority," Journal of Marketing, 52 (April), 1-20.
75. Deming, W. Edwards (1953), "Statistical Techniques and International Trade," Journal of Marketing, 17 (April), 428-33.
76. Deshpandé, Rohit (1983), "Paradigms Lost: On Theory and Method in Research in Marketing," Journal of Marketing, 47 (Fall), 101-10.
77. Dickson, Peter R. (1982), "Person-Situation: Segmentation's Missing Link," Journal of Marketing, 46 (Fall), 56-64.
78. Doherty, Philip A. (1963), "A Closer Look at Operations Research," Journal of Marketing, 27 (April), 59-65.
79. Dolan, Robert J. and Abel P. Jeuland (1981), "Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies," Journal of Marketing, 45 (Winter), 52-73.
80. Doyle, Peter and John Saunders (1985), "Market Segmentation and Positioning in Specialized Markets," Journal of Marketing, 49 (Spring), 24-32.
81. Durant, Will and Ariel Durant (1968), The Lessons of History. New York: Simon and Schuster.
82. Dwyer, F. Robert, Paul H. Schuer, and Sejo Oh (1987), "Developing Buyer-Seller Relationships," Journal of Marketing, 51 (April), 11-27.
83. Farris, Paul W. and Robert D. Buzzell (1979), "Why Advertising and Promotion Costs Vary: Some Cross Sectional Analyses," Journal of Marketing, 43 (Fall), 112-22.
84. Ferber, Robert (1954), "Sales Forecasting by Correlation Techniques," Journal of Marketing, 18 (January), 219-31.
85. _ (1955), "Sales Forecasting by Sample Surveys," Journal of Marketing, 20 (July), 1-13.
86. _ and Hugh G. Wales (1958), "The Effectiveness of Pharmaceutical Advertising: A Case Study," Journal of Marketing, 22 (April), 398-407.
87. Fogg, C. Davis and Kent H. Kohnken (1978), "Price-Cost Planning," Journal of Marketing, 42 (April), 97-106.
88. Fourt, William and Joseph W. Woodlock (1960), "Early Prediction of Market Success for New Grocery Products," Journal of Marketing, 25 (October), 31-38.
89. Frazier, Gary L., Robert E. Spekman, and Charles R. O'Neal (1988), "Just-in-Time Exchange Relationships in Industrial Markets," Journal of Marketing, 52 (October), 52-67.
90. Ganesan, Shanker (1994), "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, 58 (April), 1-19.
91. Garfield, Eugene (1972), "Citation Analysis as a Tool in Journal Evaluation," Science, 178 (November), 471-79.
92. _ (1995), Social Science Citation Index Journal Citation Report. Philadelphia: Institute for Scientific Information, Inc.
93. Gatignon, Hubert and Thomas S. Robertson (1989), "Technology Diffusion: An Empirical Test of Competitive Effects," Journal of Marketing, 53 (January), 35-49.
94. Gemmill, Gary R. and David L. Wilemon (1972), "The Product Manager as an Influence Agent," Journal of Marketing, 36 (January), 26-30.
95. Ghosh, Avijit and Samuel Craig (1983), "Formulating Retail Location Strategy in a Changing Environment," Journal of Marketing, 47 (Summer), 56-68.
96. Glazer, Rashi (1991), "Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 55 (October), 1-19.
97. Gordon, Robert A. and James E. Howell (1959), Higher Education for Business. New York: Columbia University Press.
98. Green, Paul E. (1963), "Baysian Decision Theory in Pricing Strategy," Journal of Marketing, 27 (April), 5-10.
99. _, J. Douglas Carroll, and Stephen M. Goldberg (1981), "A General Approach to Product Design Optimization Via Conjoint Analysis," Journal of Marketing, 45 (Summer), 17-37.
100. Grether, E. T. (1950), "A Theoretical Approach to the Analysis of Marketing," in Theory in Marketing, Reavis Cox and Wroe Alderson, eds. Chicago: Richard D. Irwin, 113-24.
101. _ (1976), "The First Forty Years," Journal of Marketing, 40 (July), 63-69.
102. Gruca, Thomas S. and D. Sudharshan (1995), "A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences," Journal of Marketing, 59 (July), 44-55.
103. Gupta, Ashok K., S. P. Raj, and David Wilemon (1986), "A Model for Studying R&D-Marketing Interface in the Product Innovation Process," Journal of Marketing, 50 (April), 7-17.
104. Haire, Mason (1950), "Projective Techniques in Marketing Research," Journal of Marketing, 14 (April), 649-56.
105. Halbert, Michael (1965), The Meaning and Sources of Marketing Theory. New York: McGraw-Hill Book Company.
106. Haley, Russell I. (1968), "Benefit Segmentation: A Decision-Oriented Research Tool," Journal of Marketing, 32 (July), 30-35.
107. Hawkins, E. R. (1940), "Marketing and the Theory of Monopolistic Competition," Journal of Marketing, 4 (April), 382-89.
108. Heischmidt, Kenneth A. and Peter J. Gordon (1992), "Evaluation of Marketing Publications: Some New Findings," in AMA Educators' Proceedings, Robert P. Leone and V. Kumar, eds. Chicago: American Marketing Association, 318-19.
109. Howard, John A. (1957), Marketing Management: Analysis and Decision. Homewood, IL: Richard D. Irwin.
110. _ (1965), Marketing Theory. Boston: Allyn and Bacon.
111. _ (1983), "Marketing Theory of the Firm," Journal of Marketing, 47 (Fall), 90-100.
112. _ and Jagdish N. Sheth (1969), The Theory of Buyer Behavior. New York: John Wiley & Sons.
113. Huff, David L. (1964), "Defining and Estimating a Trading Area," Journal of Marketing, 28 (July), 34-38.
114. Hunt, Shelby D. (1976), "The Nature and Scope of Marketing," Journal of Marketing, 40 (July), 17-28.
115. _ (1983), "General Theories and the Fundamental Explanada of Marketing," Journal of Marketing, 47 (Fall), 9-17.
116. _ (1985), "From the Editor," Journal of Marketing, 49 (Fall), 9.
117. _ (1990), "Truth in Marketing Theory and Research," Journal of Marketing, 54 (July), 1-15.
118. _ (1992), "For Reason and Realism in Marketing," Journal of Marketing, 56 (April), 89-102.
119. _ (1993), "Objectivity in Marketing Theory and Research," Journal of Marketing, 57 (April), 76-91.
120. Hutchinson, Kenneth (1952), "Marketing as a Science: An Appraisal," Journal of Marketing, 16 (January), 286-93.
121. Jacoby, Jacob (1978), "Consumer Research: A State of Art Review," Journal of Marketing, 42 (April), 87-96.
122. Jaworski, Bernard J. (1988), "Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences," Journal of Marketing, 52 (July), 23-39.
123. _ and Ajay Kohli (1993), "Market Orientation: Antecedents and Consequences," Journal of Marketing, 57 (July), 53-70.
124. _, Vlasis Stathakopoulos, and H. Shanker Krishan (1993), "Control Combinations in Marketing: Conceptual Framework and Empirical Evidence," Journal of Marketing, 57 (January), 57-69.
125. Jobber, David and Paul Simpson (1988), "A Citation Analysis of Selected Marketing Journals," International Journal of Research in Marketing, 5, 137-42.
126. Johnson, Jonathan L. and Philip M. Podsakoff (1994), "Journal Influence in the Field of Management: An Analysis Using Salancik's Index in a Dependency Network," Academy of Management Journal, 37 (October), 1392-1407.
127. Jolson, Marvin A. (1974), "The Salesman's Career Cycle," Journal of Marketing, 38 (July), 39-46.
128. Jones, Fred M. (1943), "A New Interpretation of Marketing Functions," Journal of Marketing, 1 (January), 256-60.
129. Journal of Marketing (1954), "Selection of Manuscripts," (July), 67.
130. _ (1955), "Statement of Policy," (October), 160.
131. _ (1992), "From the American Marketing Association: Journal of Marketing Editorial Policy," 56 (January), 4-5.
132. Keane, John G. (1969), "Some Observations on Marketing Research in Top Management Decision Making," Journal of Marketing, 33 (October), 10-15.
133. _ (1976), "A Business View: Forty Years and the Future," Journal of Marketing, 40 (July), 70-3.
134. Keith, Robert J. (1960), "The Marketing Revolution," Journal of Marketing, 24 (January), 35-38.
135. Keller, Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
136. Kerin, Roger A. (1989), "From the Editor," Journal of Marketing, 53 (January), 1-2.
137. _ P. Rajan Varadarajan, and Robert A. Peterson (1992), "First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions," Journal of Marketing, 56 (October), 33-52.
138. Kinnear, Thomas C. (1992), "From The Editor," Journal of Marketing, 56 (October), 1-3.
139. Klein, L. R. and J. B. Lansing (1955), "Decisions to Purchase Consumer Durable Goods," Journal of Marketing, 20 (October), 109-23.
140. Knight, Frank H. (1939), "Imperfect Competition," Journal of Marketing, (April), 360-7.
141. Kohli, Ajay and Bernard J. Jaworski (1990), "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing, 54 (April), 1-18.
142. Kotler, Philip (1963), "The Use of Mathematical Models in Marketing," Journal of Marketing, 27 (October), 31-41.
143. _ (1971), Marketing Decision Making: A Model-Building Approach. New York: Holt, Rinehart and Winston.
144. _ (1972), "A Generic Concept of Marketing," Journal of Marketing, 36 (April), 46-54.
145. _ and Sidney Levy (1969a), "Broadening the Concept of Marketing," Journal of Marketing, 33 (January), 10-15.
146. _ and _ (1969b), "A New Form of Marketing Myopia: Rejoinder to Professor Luck," Journal of Marketing, 33 (July), 57.
147. _ and _ (1973), "Buying is Marketing Too!" Journal of Marketing, 37 (January), 54-59.
148. _ and Gerald Zaltman (1971), "Social Marketing: An Approach to Planned Social Change," Journal of Marketing, (July), 3-12.
149. Kuehn, Alfred A. and Ralph L. Day (1964), "Probabilistic Models of Consumer Buying Behavior," Journal of Marketing, 28 (October), 27-31.
150. Larréché, Jean-Claude and V. Srinivasan (1981), "STRATPORT: A Decision Support System for Strategic Planning," Journal of Marketing, 45 (Fall), 39-52.
151. Lavidge, Robert F. and Gary A. Steiner (1961), "A Model for Predictive Measurement of Advertising Effectiveness," Journal of Marketing, 25 (October), 59-62.
152. Lazer, William (1962), "The Role of Models in Marketing," Journal of Marketing, 26 (April), 9-14.
153. _ (1976), "Contributions to the Marketing Discipline," Journal of Marketing, 40 (July), 74-78.
154. Leone, Robert P. and Randall L. Schultz (1980), "A Study of Marketing Generalizations," Journal of Marketing, 44 (Winter), 10-18.
155. Leong, Siew Meng (1985), "Metatheory and Metamethodology in Marketing: A Lakatosian Reconstruction," Journal of Marketing, 49 (Fall), 23-40.
156. Levy, Michael, John Webster, and Roger A. Kerin (1983), "Formulating Push Marketing Strategies: A Method and Application," Journal of Marketing, 47 (Winter), 25-34.
157. Little, John D. C. (1979), "Decision Support Systems for Marketing Managers," Journal of Marketing, 43 (Summer), 9-27.
158. Lockley, Lawrence C. (1968), "Styles in Fashion and Marketing Scholarship: A Cautionary Note," Journal of Marketing, 32 (October), 52-54.
159. Lodish, Leonard M. (1980), "A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions," Journal of Marketing, 44 (Summer), 70-78.
160. Luck, David J. (1969), "Interfaces of a Product Manager," Journal of Marketing, 33 (October), 32-36.
161. Maffei, Richard B. (1957), "Mathematical Models, Values of Parameters, and Sensitivity Analysis of Management Decision Rules," Journal of Marketing, 21 (April), 419-27.
162. Magee, John F. (1960), "Application of Operations Research to Marketing and Related Management Problems," Journal of Marketing, 18 (April), 361-69.
163. Mahajan, Vijay and Eitan Muller (1979), "Innovation Diffusion and New Product Growth Models in Marketing," Journal of Marketing, 43 (Fall), 55-68.
164. Marquardt, Raymond A. and Gene W. Murdock (1983), "Analysis of Authorship in the Journal of Marketing 1960-1981," Journal of Marketing Education, 5 (Fall), 53-55.
165. Massy, William F. and Jim D. Savvas (1964), "Logical Flow Models for Marketing Analysis," Journal of Marketing, 28 (January), 32-36.
166. Mauser, Ferdinand F. (1980), "The Marketing Fraternity's Shortfall," Journal of Marketing, 44 (Fall), 97-98.
167. McGarry, Edmund D. (1953), "Some New Viewpoints in Marketing," Journal of Marketing, 17 (July), 33-40.
168. McKee, Daryl O., P. Rajan Varadarajan, and William M. Pride (1989), "Strategic Adaptability and Firm Performance: A Market Contingent Perspective," Journal of Marketing, 53 (July), 21-35.
169. Menon, Anil and P. Rajan Varadarajan (1992), "A Model of Marketing Knowledge Use Within Firms," Journal of Marketing, 56 (October), 53-71.
170. Mohr, Jakki and John R. Nevin (1990), "Communication Strategies in Marketing Channels: A Theoretical Perspective," Journal of Marketing, 54 (October), 36-51.
171. Monroe, Kent B. and Andris A. Zoltners (1979), "Pricing the Product Line During Periods of Scarcity," Journal of Marketing, 43 (Summer), 49-59.
172. Moorman, Christine, Rohit Deshpandé, and Gerald Zaltman (1993), "Factors Affecting Trust in Market Research Relationships," Journal of Marketing, 57 (January), 81-101.
173. Moran, William T. (1963), "Practical Media Decisions and the Computer," Journal of Marketing, 27 (July), 26-30.
174. Morgan, Robert M. and Shelby D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (July), 20-38.
175. Myers, John G., Stephen A. Greyser, and William F. Massy (1979), "The Effectiveness of Marketing's 'R&D' for Marketing Management: An Assessment,& Journal of Marketing, 43 (January), 17-29.
176. Narasimhan, Chakravarthi and Subrata K. Sen (1983), "New Product Models for Test Market Data," Journal of Marketing, 47 (Winter), 11-24.
177. Narver, John C. and Stanley F. Slater (1990), "The Effect of a Market Orientation on Business Profitability," Journal of Marketing, 54 (October), 20-38.
178. Olson, Eric M., Orville C. Walker, and Robert W. Ruekert (1995), "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Journal of Marketing, 59 (January), 48-62.
179. Parasuraman, A., Valarie A. Ziethaml, and Leonard L. Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing, 49 (Fall), 41-50.
180. Pessemier, Edgar A. (1964), "Forecasting Brand Performance Through Simulation," Journal of Marketing, 28 (April), 41-46.
181. Peter, J. Paul (1992), "Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's 'Scientific Realism,'" Journal of Marketing, 56 (July), 72-9.
182. _ and Jerry C. Olson (1983), "Is Science Marketing?" Journal of Marketing, 47 (Fall), 111-25.
183. Phillips, Lynn W., Dae R. Chang, and Robert D. Buzzell (1983), "Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses," Journal of Marketing, 47 (Spring), 26-43.
184. Pierson, Frank C. (1959), The Education of American Businessmen. New York; McGraw-Hill.
185. Plummer, Joseph T. (1971), "Life Style Patterns and Commercial Bank Credit Card Usage," Journal of Marketing, 35 (April), 35-41.
186. _ (1974), "The Concept and Application of Life Style Segmentation," Journal of Marketing, 38 (January), 33-37.
187. Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press.
188. Ramaswamy, Venkatram, Hubert Gatignon, and David J. Reibstein (1994), "Competitive Marketing Behavior in Industrial Markets," Journal of Marketing, 58 (April), 45-55.
189. Reynolds, Robert B. (1953), "A Test of the Law of Retail Gravitation," Journal of Marketing, 17 (January), 273-77.
190. Robertson, Thomas S. and Hubert Gatignon (1986), "Competitive Effects on Technology Diffusion," Journal of Marketing, 50 (July), 1-12.
191. Robinson, Joan (1933), The Economics of Imperfect Competition. London: Macmillan.
192. Savitt, Ronald (1980), "Historical Research in Marketing," Journal of Marketing, 44 (Fall), 52-58.
193. Schenk, Oliver B. (1960), "Mathematical Models of Market Simulation," Journal of Marketing, 24 (April), 69-73.
194. Schwartz, George (1965), Science in Marketing. New York: John Wiley & Sons.
195. Sheth, Jagdish (1973), "A Model of Industrial Buyer Behavior," Journal of Marketing, 37 (October), 50-6.
196. Sinkula, James M. (1994), "Market Information Processing and Organization Learning," Journal of Marketing, 58 (January), 35-45.
197. Slater, Stanley F. and John C. Narver (1994), "Does Competitive Environment Moderate the Market Orientation-Performance Relationship?" Journal of Marketing, 58 (January), 46-55.
198. _ and _ (1995), "Market Orientation is Only a Start: Culture and Climate in the Learning Organization," Journal of Marketing, 59 (July), 63-74.
199. Smith, Wendall R. (1956), "Product Differentiation and Market Segmentation as Alternative Marketing Strategies," Journal of Marketing, 21 (July), 3-8.
200. Srivastava, Rajendra K., Mark I. Alpert, and Allan D. Shocker (1984), "A Customer-Oriented Approach for Determining Market Structures," Journal of Marketing, 48 (Spring), 32-45.
201. _, Robert P. Leone, and Allan D. Shocker (1981), "Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use," Journal of Marketing, 45 (Summer), 38-48.
202. Stainton, R. S. (1952), "Science in Marketing," Journal of Marketing, 16 (July), 64-65.
203. Starr, Martin K. (1964), "Management Science and Marketing Science," Management Science, 10 (April), 557-73.
204. Stern, Louis W. and Torger Reve (1980), "Distribution Channels as Political Economies: A Framework for Comparative Analysis," Journal of Marketing, 44 (Summer), 52-64.
205. Stewart, Paul F., James F. Dewhurst, and Larry Field (1939), Does Distribution Cost Too Much? New York: The Twentieth Century Fund.
206. Tauber, Edward M. (1977), "Forecasting Sales Prior to Test Market," Journal of Marketing, 41 (January), 80-84.
207. Taylor, Weldon J. (1965), "Is Marketing a Science? Revisited," Journal of Marketing, 29 (July), 49-53.
208. Thorelli, Hans B. and Stephen C. Burnett (1981), "The Nature of Product Life Cycles for Industrial Goods Businesses," Journal of Marketing, 45 (Fall), 97-108.
209. Tucker, W. T. (1974), "Future Directions in Marketing Theory," Journal of Marketing, 38 (April), 30-35.
210. Thomsen, Keith S. (1994), "Scientific Publishing: An Embarrassment of Riches," American Scientist, 82 (November-December), 508-11.
211. Tull, Donald S. (1965), "The Carry-Over Effect of Advertising," Journal of Marketing, 29 (April), 46-53.
212. Vaile, Roland S. (1949), "Towards a Theory of Marketing: A Comment," Journal of Marketing, 8 (April), 520-21.
213. Wahlers, Russell G. and Mark G. Dunn (1986), "Journal of Marketing: Topics and Selected Authorship Patterns 1974-1985," in AMA Winter Educators'Conference, Joseph Guiltinan and Dale Achabol, eds. Chicago: American Marketing Association, 41-43.
214. Walker, Orville C., Jr., Gilbert A. Churchill, Jr., and Neil Ford (1975), "Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity," Journal of Marketing, 39 (January), 32-39.
215. _ and Robert W. Ruekert (1987), "Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework," Journal of Marketing, 51 (July), 15-33.
216. Webster, Frederick E., Jr. (1968), "Interpersonal Communication and Salesman Effectiveness," Journal of Marketing, 32 (July), 7-13.
217. _ (1978), "Management Science in Marketing," Journal of Marketing, 42 (January), 21-27.
218. _ and Yoram Wind (1972), "A General Model for Understanding Organizational Buying Behavior," Journal of Marketing, 36 (April), 12-19.
219. Weisheit, Ralph A. and Robert M. Regoli (1984), "Ranking Journals," Scholarly Publishing, 15 (July), 313-25.
220. Weiss, Doyle L. (1964), "Simulation for Decision Making in Marketing," Journal of Marketing, 28 (July), 45-50.
221. Weitz, Barton A. (1981), "Effectiveness in Sales Interactions: A Contingency Framework," Journal of Marketing, 45 (Winter), 85-103.
222. _, Harish Sujan, and Mita Sujan (1986), "Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness," Journal of Marketing, 50 (October), 174-91.
223. Welch, John F. (1981), "Where Is Marketing Now That We Really Need It?" in The Conference Board's 1981 Marketing Conference. New York: The Conference Board.
224. Willett, R. P. (1963), "A Model for Marketing Programming," Journal of Marketing, 27 (January), 40-45.
225. Wind, Yoram (1979a), "The Journal of Marketing at a Crossroad," Journal of Marketing, 43 (January), 9-12.
226. _ (1979b), "Repositioning the Journal of Marketing," Journal of Marketing, 43 (Spring), 8-10
227. _, Vijay Mahajan, and Donald J. Swire (1983), "An Empirical Comparison of Standardized Portfolio Models," Journal of Marketing, 47 (Spring), 89-99.
228. Winter, Frederick W. (1979), "A Cost-Benefit Approach to Market Segmentation," Journal of Marketing, 43 (Fall), 103-11.
229. Zaltman, Gerald (1970), "Marketing Inference in the Behavioral Sciences," Journal of Marketing, 34 (July), 27-32.
230. Zeithaml, Valarie A. (1988), "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence," Journal of Marketing, 52 (July), 2-26.
231. _, Leonard L. Berry, and A. Parasuraman (1988), "Communication and Control Processes in the Delivery of Service Quality," Journal of Marketing, 52 (April), 35-48.
232. Zielske, Hubert (1959), "The Remembering and Forgetting of Advertising," Journal of Marketing, 23 (January), 239-43.
233. Zinkhan, George M. and Rudy Hirschheim (1992), "Truth in Marketing Theory and Research: An Alternative Perspective," Journal of Marketing, 56 (April), 80-88