Strategic marketing for the C-suite: A review of the research literature and its relevance to senior executives1

Foundations and Trends in Marketing

Volumn 8, Issue 3-4, 2015, Pages 147-341

  Midgley, David ^a  

^a INSEAD   (France)

Author keywords

[No Author keywords available]

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EID: 84958049878     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000018     Document Type: Article

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